The Evolution of the Press Release
Here is a cool infographic that gives some insight on how press releases have developed over the last century.
From its humble beginnings, the press release (we call it media release) has evolved to include video, images and mp3.
Google and Press Releases – What you need to know
Since 2013, Google has changed the way online press releases are indexed. Google now penalizes websites (including free and paid distribution sites) that make erroneous claims that press releases automatically publish to Google news and other similar aggregators – ranking press releases lower in searches. Online press releases have now been lumped in as a form of paid advertising. Now, more than ever, it is imperative to create quality content and send it to the right news sources.
So all the more reason to have your company’s news covered by a recognized news source
A targeted press release – sent to legitimate news sites – is still the fastest and easiest way to get your message to the widest – and most relevant – audience. Let us know if you have any questions about our targeted media distribution service.