Case Study

Media on Media

Multimedia content producer.

The Situation:

A multimedia content website was looking to develop strategic partnerships with other online media providers, increase brand awareness and push additional web traffic.

The Plan:

The client wanted to leverage the power of digital media and promote and use its Facebook page as an interactive forum to engage readers in live conversations on a range of important topics.

The Results:

The clients media release received the largest single day traffic to the content producer’s website. Major media, educational institutions and NGOs in more than 10 countries rely on the site’s daily content updates for news and opinions. As a result, the site’s Facebook ‘likes’ have increased almost 20 fold.

In this instance, targeted media relations helped establish and strengthen global, strategic media partnerships and build a committed and engaged online audience.