Case Study

Making the List

B2B technology startup.

The Situation:

A B2B software company that provides photo- and audio-powered social marketing solutions for businesses, brands and nonprofits was launching a new Facebook application.

They needed to increase awareness among technology and marketing publications alike.

The Plan:

The client wanted to educate brands about how they could apply the software to their own marketing efforts while also showcasing its capabilities. We developed a media list of industry experts with whom the client could establish and nurture long-term relationships.

The Results:

The SEO-rich media release content continues to draw web attention more than 18 months after its initial release. Key consumer and trade tech reporters have written extensively about the software that continues to be popular on several social media sites.


In this instance, targeted media relations helped establish the client’s brand and their expertise across North America. Building ongoing relationships with targeted media is an effective PR strategy.