Quick Tips

January 6 2015

3 ways to get publicity for your business in 2015

According to Nielsen, 92% of global consumers trust earned media "above all other forms of advertising."

For small and medium-sized business owners, the start of a new year presents an opportunity to think about growth strategies. Marketing is one of the drivers of your business growth, … Read More

September 2 2014

All you need is a 50-foot parrot


  Depending on what your business specializes in, there are times when a PR stunt will suit your needs more than the long play PR campaign. Though the differences between … Read More

August 28 2014

Fads: When to jump on a bandwagon

clock face

No one wants to be a fad in the business world. In fact, the word “fad” comes across, at times, as a dirty word when you’re hoping for longevity in … Read More

August 16 2014

Humin: The anatomy of a product feature

mall scene

We’ve talked a lot about the common PR goal of seeing your company front and center in an article, but haven’t gone deeper into what one of those articles really … Read More

August 6 2014

“The BEST EVER” is simply not true


Avoiding jargon and using proper style in your press releases A few months ago, I was at an early morning market and saw a sign advertising “The best coffee” at … Read More

June 24 2014

Offer to guest blog

Vintage looking hotel sign

If we’re thinking about getting our name into the media, we often jump straight to the idea that we need to compel other people to write about us. And while … Read More

June 12 2014

Why you should read publications regularly

screenshot of different tech publications

When your goal is for your business or organization to appear in publications, which we’re assuming it is, it’s probably a good idea to know a little bit about these … Read More