Public Relations

January 6 2015

3 ways to get publicity for your business in 2015

According to Nielsen, 92% of global consumers trust earned media "above all other forms of advertising."

For small and medium-sized business owners, the start of a new year presents an opportunity to think about growth strategies. Marketing is one of the drivers of your business growth, … Read More

November 20 2014

Why you’re pitching all wrong


What are the worst PR pitches you’ve gotten? A tech reporter got a pitch to cover an event in Sweden called ‘Santa, the master of his craft’ — Poynter (@Poynter) … Read More

October 21 2014

The Evolution of the Press Release


Here is a cool infographic that gives some insight on how press releases have developed over the last century. From its humble beginnings, the press release (we call it media … Read More

October 15 2014

How to pitch a true problem solver


When pitching your product to press, or anyone really, you want to keep in mind that consumers want to know how their own lives will be positively affected by what … Read More

August 16 2014

Humin: The anatomy of a product feature

mall scene

We’ve talked a lot about the common PR goal of seeing your company front and center in an article, but haven’t gone deeper into what one of those articles really … Read More

August 6 2014

“The BEST EVER” is simply not true


Avoiding jargon and using proper style in your press releases A few months ago, I was at an early morning market and saw a sign advertising “The best coffee” at … Read More

July 22 2014

Do you need better advertising or better PR?

Subway escalator with advertisements on each side

As people who have been involved with the PR industry for a long time, we take for granted some basic theories about why PR is important. When we recently came … Read More