Industry Trends

September 2 2014

All you need is a 50-foot parrot


  Depending on what your business specializes in, there are times when a PR stunt will suit your needs more than the long play PR campaign. Though the differences between … Read More

August 28 2014

Fads: When to jump on a bandwagon

clock face

No one wants to be a fad in the business world. In fact, the word “fad” comes across, at times, as a dirty word when you’re hoping for longevity in … Read More

July 22 2014

Do you need better advertising or better PR?

Subway escalator with advertisements on each side

As people who have been involved with the PR industry for a long time, we take for granted some basic theories about why PR is important. When we recently came … Read More