July 22 2014

Do you need better advertising or better PR?

Subway escalator with advertisements on each side

As people who have been involved with the PR industry for a long time, we take for granted some basic theories about why PR is important. When we recently came … Read More

May 20 2014

Have you demonstrated your expertise lately?

Typewriter deconstructed to show parts

In the entrepreneurial world, most business owners start their business because they’re passionate about what they do. Let’s face it. Entrepreneurship is a long haul if you don’t care about … Read More