Announcements


October 15 2014

How to pitch a true problem solver

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When pitching your product to press, or anyone really, you want to keep in mind that consumers want to know how their own lives will be positively affected by what … Read More


September 29 2014

Getting attention with infographics

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In the last few years, we have seen quite a boom in the use of infographics throughout the marketing and communications world. Businesses have long used charts and diagrams to … Read More


August 28 2014

Fads: When to jump on a bandwagon

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No one wants to be a fad in the business world. In fact, the word “fad” comes across, at times, as a dirty word when you’re hoping for longevity in … Read More


August 16 2014

Humin: The anatomy of a product feature

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We’ve talked a lot about the common PR goal of seeing your company front and center in an article, but haven’t gone deeper into what one of those articles really … Read More


August 4 2014

The Universal Typeface: getting attention one letter at a time

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In the world of publicity stunts, there are the good, the not-so-good and the downright confusing. Often times we see stunts or campaigns put together and wonder what made them … Read More


July 8 2014

Employee conversations can be PR gold

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Your employees are talking – and what they’re saying will probably help your PR strategy. As those most intimately connected to the services you provide, employees are invaluable sources of … Read More


July 4 2014

Happy 4th of July!

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            To all of our friends in the U.S., we wish you a Happy 4th and a great long weekend.


May 30 2014

This week in PR

Every Friday afternoon we offer a roundup of the latest stories from the world of PR. Feel free to give us a shout and let us know your thoughts.


April 28 2014

What to do when a reporter wants to write about you

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At The News Generator, our top priority is getting your news covered – you’ve probably already gathered that. So, what happens when a reporter gets your release and wants to … Read More