October 15 2014

How to pitch a true problem solver


When pitching your product to press, or anyone really, you want to keep in mind that consumers want to know how their own lives will be positively affected by what … Read More

September 29 2014

Getting attention with infographics

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In the last few years, we have seen quite a boom in the use of infographics throughout the marketing and communications world. Businesses have long used charts and diagrams to … Read More

August 28 2014

Fads: When to jump on a bandwagon

clock face

No one wants to be a fad in the business world. In fact, the word “fad” comes across, at times, as a dirty word when you’re hoping for longevity in … Read More

August 16 2014

Humin: The anatomy of a product feature

mall scene

We’ve talked a lot about the common PR goal of seeing your company front and center in an article, but haven’t gone deeper into what one of those articles really … Read More

August 4 2014

The Universal Typeface: getting attention one letter at a time

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In the world of publicity stunts, there are the good, the not-so-good and the downright confusing. Often times we see stunts or campaigns put together and wonder what made them … Read More

July 8 2014

Employee conversations can be PR gold


Your employees are talking – and what they’re saying will probably help your PR strategy. As those most intimately connected to the services you provide, employees are invaluable sources of … Read More

July 4 2014

Happy 4th of July!


            To all of our friends in the U.S., we wish you a Happy 4th and a great long weekend.

May 30 2014

This week in PR

Every Friday afternoon we offer a roundup of the latest stories from the world of PR. Feel free to give us a shout and let us know your thoughts.

April 28 2014

What to do when a reporter wants to write about you

A phone microphone

At The News Generator, our top priority is getting your news covered – you’ve probably already gathered that. So, what happens when a reporter gets your release and wants to … Read More