November 20 2014

Why you’re pitching all wrong

Media-relations-and-targeted-press-releases

What are the worst PR pitches you’ve gotten? A tech reporter got a pitch to cover an event in Sweden called ‘Santa, the master of his craft’ — Poynter (@Poynter) … Read More


October 21 2014

The Evolution of the Press Release

What-does-a-press-release-look-like

Here is a cool infographic that gives some insight on how press releases have developed over the last century. From its humble beginnings, the press release (we call it media … Read More